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Nov 23, 2024   2016-2017 Catalog  Select a Catalog 2024-2025 Academic Catalog 2023-2024 Catalog [ARCHIVED CATALOG] 2022-2023 Academic Catalog [ARCHIVED CATALOG] 2021-2022 Academic Catalog [ARCHIVED CATALOG] 2020-2021 Catalog [ARCHIVED CATALOG] 2019-2020 Catalog [ARCHIVED CATALOG] 2018-2019 Catalog [ARCHIVED CATALOG] 2017-2018 Catalog [ARCHIVED CATALOG] 2016-2017 Catalog [ARCHIVED CATALOG]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Catalog Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home   Academic Calendar   Overview of Degrees and Certificates   The General Education Core   Transfer Degrees   Courses Approved for Transfer   Suggested Areas of Concentration/Major Fields, Transfer Degrees   Career Degrees and Certificates   Required Curriculum, Career Degrees and Certificates   General Studies   Course Descriptions   Previous Catalogs HELP 2016-2017 Catalog [ARCHIVED CATALOG] Print-Friendly Page (opens a new window) BUS 261 Advertising (IAI: MC 912) Prerequisite: Placement into ENG 099  or higher 3 lectures per week: 3 hrs transfer credit This course is a survey of social and economic aspects of advertising, the advertising cycle, kinds of advertising, selection of media, costs, analysis of copy and displays, format, layout, labels, trademarks, slogans, campaigns, and measurement of results. Students prepare magazine and advertising copy.  Back to Top | Print-Friendly Page (opens a new window)