2016-2017 Catalog 
    
    May 19, 2019  
2016-2017 Catalog [ARCHIVED CATALOG]

BUS 261 Advertising

(IAI: MC 912)
Prerequisite: Placement into ENG 099  or higher
3 lectures per week: 3 hrs transfer credit
This course is a survey of social and economic aspects of advertising, the advertising cycle, kinds of advertising, selection of media, costs, analysis of copy and displays, format, layout, labels, trademarks, slogans, campaigns, and measurement of results. Students prepare magazine and advertising copy.