2016-2017 Catalog 
    
    Aug 21, 2019  
2016-2017 Catalog [ARCHIVED CATALOG]

BUS 251 Principles of Marketing


Prerequisite: None
3 lectures per week: 3 hrs transfer credit
This survey course presents the concepts, principles and functions of marketing in the dynamic business and economic environment. Emphasis is on the understanding of channels of distribution, marketing costs, motivations, and pricing. Planning policies and strategies also are studied, and casework is used as a supplement.