Media and Communication Arts: Advertising/Public Relations, A.A.

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An Advertising/Public Relations program combines ethical practices with creative strategies in an integrated marketing environment to apply current media practices to organizational mass communication needs. It is recommended that students complete the entire Media and Communication Arts core at one school. Media and Communication Arts students who wish to concentrate in Advertising/Public Relations should complete a minimum of six credit hours in the major in addition to the General Education Core Curriculum. Remaining credits needed to complete an associate degree should be chosen with the assistance of an academic advisor. Some schools have specific requirements for admission to the major (e.g., minimum GPA, portfolio review, or other forms of assessment). Check with an advisor.

Suggested Curriculum

I. General Education Core (37-38)

Area A: Communication (9 credits)

ENG 101 Composition I 3 hrs transfer credit - with a grade of C or better
ENG 102 Composition II 3 hrs transfer credit - with a grade of C or better
COMM 101 Principles of Communication 3 hrs transfer credit

Area B: Humanities and Fine Arts (9 credits)

Select three courses from the list for Area B with at least one course from humanities and one course from fine arts

Area C: Mathematics (3 credits)

Select one math course from the list for Area C .

Area D: Physical and Life Sciences (7-8 credits)

Select one life science course and one physical science course from the list for Area D . One course must have a lab component.

Area E: Social and Behavioral Sciences (9 credits)

Select three courses in at least two different disciplines from the list for Area E .

II. Area of Concentration/Major Field (6-9)

BUS 261 Advertising 3 hrs transfer credit AND/OR
COMM 116 Public Relations 3 hrs credit

Select one or two courses from:

COMM 111 Introduction to Mass Communication 3 hrs transfer credit
JRNLM 101 Introduction to Journalism 3 hrs credit

III. Electives (15-19)

Select additional courses from the list of courses approved for transfer or contact the universities you are considering.

Required A.A. Degree Program Total: 62 credits

Each college and university has its own major requirements and transfer policies. Consult the schools you are considering and a PSC advisor to discuss courses and their transferability.