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Apr 19, 2024   2021-2022 Academic Catalog  Select a Catalog 2023-2024 Catalog 2022-2023 Academic Catalog [ARCHIVED CATALOG] 2021-2022 Academic Catalog [ARCHIVED CATALOG] 2020-2021 Catalog [ARCHIVED CATALOG] 2019-2020 Catalog [ARCHIVED CATALOG] 2018-2019 Catalog [ARCHIVED CATALOG] 2017-2018 Catalog [ARCHIVED CATALOG] 2016-2017 Catalog [ARCHIVED CATALOG]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Catalog Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home   Notices   Academic Calendar   Credit for College Courses through Proficiency Testing   CAREER Cooperative Program   Overview of Degrees and Certificates   The General Education Core   Transfer Degrees   Courses Approved for Transfer   Suggested Areas of Concentration/Major Fields, Transfer Degrees   Career Degrees and Certificates   Required Curriculum, Career Degrees and Certificates   General Studies   Course Descriptions   Addendum   Previous Catalogs HELP 2021-2022 Academic Catalog [ARCHIVED CATALOG] Print this Page BUS 261 Advertising (IAI: MC 912) Prerequisite: Placement into ENG 099  or higher 3 lectures per week: 3 hrs transfer credit This course is a survey of the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media. Print this Page