2021-2022 Academic Catalog 
    Apr 01, 2023  
2021-2022 Academic Catalog [ARCHIVED CATALOG]

BUS 261 Advertising

(IAI: MC 912)
Prerequisite: Placement into ENG 099  or higher
3 lectures per week: 3 hrs transfer credit
This course is a survey of the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media.