COMM 116 Public Relations

(MC 913)
Prerequisite: Placement into ENG 099 or higher.
3 lectures per week; 3 hrs credit
This course is designed to introduce students to the field of public relations by examining the history, theory, practice, and role of public relations in government, corporate, and non-profit institutions. Students will prepare original campaigns and collateral(s) for print, broadcast, and electronic media, as well as learn the implications of effective and ethical communication.