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    Jul 14, 2024  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

BUS 261 Advertising

(IAI: MC 912)
Prerequisite: Placement into ENG 099  or higher
3 lectures per week: 3 hrs transfer credit
This course is a survey of the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media.