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Apr 20, 2024   2019-2020 Catalog  Select a Catalog 2023-2024 Catalog 2022-2023 Academic Catalog [ARCHIVED CATALOG] 2021-2022 Academic Catalog [ARCHIVED CATALOG] 2020-2021 Catalog [ARCHIVED CATALOG] 2019-2020 Catalog [ARCHIVED CATALOG] 2018-2019 Catalog [ARCHIVED CATALOG] 2017-2018 Catalog [ARCHIVED CATALOG] 2016-2017 Catalog [ARCHIVED CATALOG]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Catalog Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home   Academic Calendar   Overview of Degrees and Certificates   The General Education Core   Transfer Degrees   Courses Approved for Transfer   Suggested Areas of Concentration/Major Fields, Transfer Degrees   Career Degrees and Certificates   Required Curriculum, Career Degrees and Certificates   General Studies   Course Descriptions   Addendum   Previous Catalogs HELP 2019-2020 Catalog [ARCHIVED CATALOG] Print-Friendly Page (opens a new window) BUS 261 Advertising (IAI: MC 912) Prerequisite: Placement into ENG 099  or higher 3 lectures per week: 3 hrs transfer credit This course is a survey of the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media.  Back to Top | Print-Friendly Page (opens a new window)