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    Nov 23, 2024  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog

BUS 251 Principles of Marketing


Prerequisite: None
3 lectures per week: 3 hrs transfer credit
This survey course presents the concepts, principles and functions of marketing in the dynamic business and economic environment. Emphasis is on the understanding of channels of distribution, marketing costs, motivations, and pricing. Planning policies and strategies also are studied, and casework is used as a supplement.