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Nov 03, 2024
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2024-2025 Academic Catalog
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BUS 251 Principles of Marketing Prerequisite: None 3 lectures per week: 3 hrs transfer credit This survey course presents the concepts, principles and functions of marketing in the dynamic business and economic environment. Emphasis is on the understanding of channels of distribution, marketing costs, motivations, and pricing. Planning policies and strategies also are studied, and casework is used as a supplement.
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