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Nov 27, 2024   2023-2024 Catalog  Select a Catalog 2024-2025 Academic Catalog 2023-2024 Catalog [ARCHIVED CATALOG] 2022-2023 Academic Catalog [ARCHIVED CATALOG] 2021-2022 Academic Catalog [ARCHIVED CATALOG] 2020-2021 Catalog [ARCHIVED CATALOG] 2019-2020 Catalog [ARCHIVED CATALOG] 2018-2019 Catalog [ARCHIVED CATALOG] 2017-2018 Catalog [ARCHIVED CATALOG] 2016-2017 Catalog [ARCHIVED CATALOG]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Catalog Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home   Notices   Academic Calendar   All Programs   Credit for College Courses through Proficiency Testing   CAREER Cooperative Program   The General Education Core   Overview of Degrees and Certificates   Career Degrees and Certificates   General Studies Degree   Transfer Degrees   Required Curriculum for Career Degrees and Certificates   Courses Approved for Transfer   Suggested Areas of Concentration/Major Fields, Transfer Degrees   Course Descriptions   Addendum   Previous Catalogs HELP 2023-2024 Catalog [ARCHIVED CATALOG] Print-Friendly Page (opens a new window) BUS 261 Advertising (IAI: MC 912) Prerequisite: Placement into ENG 099  or higher 3 lectures per week: 3 hrs transfer credit This course is a survey of the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media.  Back to Top | Print-Friendly Page (opens a new window)